Who Are We?

 a woman sits on the shoulders of a tall man, on a deck beside a pool with mountains and a palm tree in the background. Both have their arms outstretched at their sides, and are wearing sunglasses and matching red tshirts, while smiling.


We are Ashlee & Norman, the four hands and two hearts behind Smash Knits - Fibre Goods. What started as a small knitwear business by Ashlee way back in 2011 has since evolved into a wife and husband team effort of creating a colourful world of quality yarn and many of the notions & accessories that go hand in hand with the crafts we love so much.

Pairing Norm's Red Seal plumber background and extensive mechanical savvy with my (Ashlee) love for knitting, colour, creativity & community, we have worked diligently to establish ourselves in the hand dyed fibre market. We take pride in the quality of product we create and place high importance on attention to detail and customer service. We know how much time, care, and hard earned money goes into knitting, crochet, spinning, weaving and more, and we want to ensure we are offering premium materials to our awesome customers with which to create timeless garments, accessories, and keepsakes. 

We live in the middle of (almost) nowhere on the Canadian Prairies, in sunny southern Manitoba, with our toddler son and 2 furry felines. We strongly believe in carving out a slow, handmade life for ourselves amidst the hustle, bustle, and whirl of activity that is the 21st century.

We are so glad you've found us - hopefully it means that you're taking some time to slow down, too!

Everyone is welcome here, regardless of gender, orientation, religious beliefs, race, or abilities. There is no space for intolerance, exclusion or hatred of any kind within our business - and the world at large - and any comments or actions in that vein will immediately be addressed and deleted on any of our social media platforms.